Waste-Less Wednesday: Down on the Farm
October 14, 2015 § 2 Comments
The issue of food waste has gone mainstream. Back in July, John Oliver covered the topic during an episode of “Last Week Tonight.” And last month, the USDA and EPA got in on the act, issuing a national Food Waste Challenge. The goal? To reduce food waste in the US by 50% by 2030. Already the challenge has received buy-in from major food retailers, as well as food industry and charitable organizations (although no formal program is in place yet).
Much of what’s reported and discussed in the media targets food waste at the consumer level: the food we buy and never eat, the science-experiment leftovers in our refrigerators, and the edible bits we toss out, like carrot greens and cauliflower leaves. But the consumer end is just one aspect of the food system in which food waste occurs. Food waste happens at all points in the system, literally from farm to table. According to the National Resource Defense Council (NRDC) report, “Wasted,” the total loss for fruits and vegetables at the production level is about 20%, (“production losses are greatest for fresh produce”) and from post-harvest to retail amounts to about 14%.
The type of waste that occurs on large, commercial farms often involves leaving behind fields of edible product to serve supermarket requirements for size and beauty. The amount of fresh food wasted in this way is staggering.
But what about local farms in the 650, many of which are family owned and already focused on sustainability? How can a small farm — reliant on farmers’ markets, restaurants, and CSA subscribers for sales — manage and reduce food waste, while growing a business? I had a chance to ask John Vars, who is a partner-farmer of Fifth Crow Farm in Pescadero (along with co-partners Mike Irving and Teresa Kurtak) during FCF’s CSA Open House farm tour in August.
You don’t see the kind of prettying-up waste that has happened on large, commercial farms. In terms of what Fifth Crow takes to market or provides to CSA subscribers, it’s the whole product harvested from the tree or bush or out of the ground. You’ll see the occasionally blemished or odd-sized fruit, extra-large heads of cauliflower, root vegetables with their greens still attached, and even roots-on basil.
Farmers’ markets are one of the less-predictable retail outlets for local farms. Market sales can be affected by weather, time of year, and customer tastes, just to name a few of the variables. Estimating market demand and producing “the right amount” is an on-going challenge for any growing food business. You don’t want to disappoint customers by running out too quickly, but you also don’t want to end up with too much unsold product that you might have to take home with you.
One step in reducing food waste from farm to market then, is getting good at estimating your customers’ demands. Fifth Crow Farm currently participates in six Bay Area markets weekly, in addition to providing farm products to restaurants and CSA subscribers. With six years (now closing in on seven) of growing seasons behind them, the Fifth Crow folks have enough data and experience to better predict and plan what they take to farmers’ markets.
While they’ve gotten better at estimating what to take to market, inevitably there are items that don’t sell. In line with their sustainable, community-based approach to business, Fifth Crow handles leftover market products by:
- Donating to community organizations that are able to pick up product directly from the market
- Returning unsold produce to the farm and offering it to the employees, at no charge
- Using it as food for the farm’s pasture-raised chickens (which produce some of the best eggs I’ve had recently)
John mentioned that the partners especially like being able to offer the unsold products to their employees. In addition to paying a fair wage, it’s another way they support the employees’ hard work throughout the season.
So that’s how one local farm is doing it right: taking a multi-pronged approach that benefits the land, the community, and the farm as a business. Have you asked your local food producers and retailers how they’re reducing food waste? What did you learn? Share your experience in the comments below.